Undergraduate Business Program :

Course Descriptions (2007-2008)

View the Current College of Arts and Sciences (CAS) Catalog

View the Current Hayworth College Catalog

Business Courses

BUSN 115

Introduction to Business
This course is an introduction to each of the principal areas of the business curriculum: accounting, finance, management and marketing, as well as the role of business in American society and the nature of the private enterprise system.
3 Credit Hours

BUSN 207

Financial Accounting
This course introduces financial accounting principles. Topics to be covered include recording of transactions, preparation of various journals, posting of ledgers and preparation of income statements and balance sheets.
3 Credit Hours

BUSN 208

Managerial Accounting
This course is a study of the analysis and use of accounting data to manage enterprises.  Topics include cost-volume-profit relationships, decision analysis, budgeting, standard costing, segment reporting, and basic product costing methods.  Prerequisite: BUSN 207.
3 Credit Hours

BUSN 305

Legal Environment of Business
This course is an introduction to law and emphasizes the legal and ethical rights and duties of the individual engaged in business. Topics to be covered include the Constitution, torts, crimes, agency, partnership, corporations and ethics.  Prerequisite: Sophomore standing. 
3 Credit Hours 

BUSN 309

Advanced Managerial Accounting
This course is a continuation of the study of analysis that uses accounting data to manage enterprises. Topics include activity based costing, management, budgeting, the theory of constraints and throughput accounting, standard and Kaizen costing, benchmarking, and the “Balanced Scorecard.”  Prerequisite: BUSN 208.
3 Credit Hours

BUSN 315

Business Law
This is a study of law as it affects the individual engaged in business. Topics include contracts, sales and negotiable instruments.
3 Credit Hours

BUSN 318

Financial Statement Analysis
This is a study of the analysis of financial statements by creditors and investors. Factors that impact the presentation of financial statement information are covered, as are the behavioral responses that result from financial analysis. Topics include the study of cutting edge technology that captures and retrieves financial data, the role of regulators in influencing presentation of data to the public, and the dangers of misrepresented financial information. Prerequisite: BUSN 207.
3 Credit Hours

BUSN 319

Fraud and Business
This course is a study of fraud schemes that are executed by an entity's own employees and management and affect the entity.  The behavioral and social factors motivating schemes involving asst misappropriation, corruption, and fraudulent financial statements along with prevention and detection strategies for minimizing the risk of fraud related losses are also examined.  Prerequisite: BUSN 207.
3 Credit Hours

BUSN 331

Human Resource Management
This course is a study of the personnel function in the organization. Topics covered include job design, staffing, performance appraisal, training and development, compensation and collective bargaining. Current topics in the law (OSHA, Fair Employment Regulations, etc.) which affect the personnel function are considered.
3 Credit Hours

BUSN 333

Principles of Management
This is a basic survey of management theory with emphasis on the functional and task requirements of management and behavioral considerations. Specific topics include the planning, organizing and controlling functions of management; contemporary models of organizational design; motivation and performance; and group behavior and influence processes.
3 Credit Hours

BUSN 340

Marketing
This is a study of the interrelationship between marketing functions and the other primary functions of firms or organizations. An analytical survey is made of the problems of product planning, pricing, promotion, channels of distribution and legislation affecting marketing activities as related to the satisfaction of individual consumer and societal wants and needs.
3 Credit Hours

BUSN 341
(COMM 341)

Advertising
This course encompasses a full review of the development and execution of advertising campaigns. Aspects of consumer research, market analysis, media planning, creative strategy formulation, federal trade regulation and final production will be examined. Exploration of advertising agency operations and the client/agency relationship will be included. In-class projects and case analyses will provide practical experience in advertising strategy development and evaluation. Students may take this course as Comm 341.  Prerequisite: BUSN 340.
3 Credit Hours

BUSN 351

Consumer Behavior
This course provides an overall view of some of the basic perspectives of consumer behavior. An interdisciplinary approach will be stressed including the fields of economics, psychology, sociology and anthropology as related to marketing. Emphasis is placed on the fundamental processes of motivation, perception and learning, as well as analysis of individual and group influences as related to the marketing of goods and services.
Prerequisite: BUSN 340.
3 Credit Hours

BUSN 353

Promotion Management
This course is a study of the promotion activities of personal selling, advertising, public relations/publicity and sales promotion as part of overall marketing strategies and budgets. Prerequisite: BUSN 340.
3 Credit Hours

BUSN 360

Corporate Finance
This course introduces the basic concepts, principles and analytical techniques of corporate financial management. Topics include financial statement analysis, time value of money, valuation of stocks and bonds, the relationship between risk and return, cost of capital, capital budgeting, and long-term financing decisions. Emphasis is placed on understanding how financial decisions affect firm value in a risk-return framework. Prerequisites: BUSN 208; ECON 203 and 204; and MATH 206.
3 Credit Hours

BUSN 372

Personal Financial Management
This course studies management of personal and family affairs. It includes income and expenditure planning, credit and borrowing, personal savings, taxes, insurance, social security, investing and retirement, and estate planning.
3 Credit Hours

BUSN 420

International Business
This course surveys and analyzes similarities and differences in management and business practices in selected countries in diverse parts of the world. Evaluation of socio-economic, political, legal, educational and cultural factors on managerial decision-making and business practices in specific environments. Some use of case analysis. Prerequisites: ECON 203 and 204; BUSN 340.
3 Credit Hours

BUSN 421
(PSYC 421)

Organizational Behavior
An examination of the behavioral aspects of organizations within our society, this course includes consideration of the interrelationships between the individual, informal and formal groups; group formation, cohesiveness, conformity and norms; interpersonal communications; conflict; authority, power and influence; leadership, motivation and performance.  Students may take this course as PSYC 421.
3 Credit Hours

BUSN 432

The Entrepreneurial Enterprise
A study of the entrepreneur and the skills required for successful entrepreneurship. Case studies and guidance from successful local entrepreneurs will assist the students as they develop their own business plan. Prerequisite: BUSN 207, 208, or permission of the instructor.
3 Credit Hours

BUSN 433

Introduction to Entrepreneurship
This course examines the skills, concepts, mental attitudes, and knowledge relevant to creating and managing a new venture. The capabilities gained apply to potential entrepreneurs interested in starting a new business, as well as to those interested in taking over an existing business. We will look at the nature of the entrepreneur, the entrepreneurial process, and some of the critical ingredients in success and failure. In particular, we will examine the driving forces behind the process, namely the founders and the market opportunities. A feasibility study will be developed by each individual in the course of the class.
3 Credit Hours

BUSN 452

Marketing Management
Marketing strategies used by management under a variety of circumstances and within a variety of business and organizational settings are the focus of this course. The case analysis method is used.  Prerequisite: BUSN 340.
3 Credit Hours

BUSN 453

Marketing Research
This is an introduction to the research and methods used in the marketing process. Areas given emphasis include sources of market data, sampling surveys, interpretation of data and the relationship of market research to the policies and functions of a business. Prerequisite: BUSN 340 and MATH 206.
3 Credit Hours

BUSN 454

International Trade
This course includes topics on international payments, international economic theory, contemporary economic nationalism, international investment and currency problems and the commercial policies of foreign countries. Prerequisites: ECON 203 and 204.
3 Credit Hours

BUSN 455

Personal Selling
This course focuses on the fundamentals of personal selling with an emphasis on the development of professional selling skills. Since selling is an essential key to success in the marketing process, understanding selling is essential for all marketers. The course combines recitation, case study, and applied experiential learning. Prerequisite: BUSN 340.
3 Credit Hours

Business Systems

Using the operations rubric of a supply chain and/or the marketing rubric of the consumer value chain, the course approaches business from a systems perspective.  The objective is to focus on basic concepts in systems thinking.  This courses bridges the gap between the functional nature of the core curriculum and the integrative nature of the capstone course in Strategic Management.  In addition, the course introduces, re-enforces and enhances concepts of operations management and the use of information systems in the management of the enterprise.  Prerequisite: Admission to the major, BUSN 333 and BUSN 340.

3 Credit Hours

BUSN 470

Principles of Investment
This course relates the economic and investment environment to security investment decisions.  It includes an introduction to the concepts and techniques relevant to the formulation of investment objectives, strategies and policies for individual and institutional investors and an elementary treatment of portfolio theory and the capital asset pricing model.  Prerequisite: BUSN 360.
3 Credit Hours

BUSN 472

Seminar in Financial Management
This is an in-depth treatment of advanced problems in managerial finance. Topics include working-capital management, capital budgeting, cost of capital, valuation, dividend policy and long-term financial management. Prerequisite: BUSN 360.
3 Credit Hours

BUSN 485

Strategic Management
This is a capstone course for the major requiring basic knowledge of accounting, finance, economics, marketing management, legal environment, and international business. It is designed to develop analytical skills in strategy formulation and implementation and an integrated view of business operations. It also provides a basic grasp of policy problems in a variety of business and governmental settings through the use of case studies. Prerequisites: Admission to the major, and BUSN 305, 333, 360 and 420.
3 Credit Hours

BUSN 492

Current Topics in Business
This course is designed to investigate and evaluate current topics or specialized areas of business. Course topics are announced the semester preceding the offering. Prerequisite: To be designated for each specific course offered.
3 Credit Hours

BUSN 495

Independent Research/Study
This course provides an opportunity for an individually designed program of directed readings or a research project. Each study or project requires approval of the supervising professor and the division chairman.  Open to senior business majors with a 3.000 grade-point average in the major.
3 Credit Hours

Economics Courses

ECON 203

Principles of Macroeconomics
This is an introductory survey of aggregate economic principles; the scope and method of economics; business organizations; money and prices; national income theory; economic stabilization policies and international trade.
3 Credit Hours

ECON 204

Principles of Microeconomics
This is a survey of economic principles, dealing with specific components of the economy and their application to economic problems; basic demand and supply theory; the theory of production and income distribution, agriculture, government regulation and labor organizations.
3 Credit Hours

ECON 300

Current Topics in Economics
This course is designed to investigate and evaluate current topics or specialized areas of economics. Course topics are announced the term preceding the offering. Prerequisite: Designated for each topic offered.
3 Credit Hours

ECON 351

Money and Banking
This is a study of the fundamental principles and practices of the money and credit systems of the United States; financial institutions, commercial banking, the Federal Reserve System, monetary theories and policy. Prerequisites: ECON 203 and 204, BUSN 207 and 208.
3 Credit Hours 

ECON 355

American Capitalism
This course in business and history investigates the origins, dynamics, structures, and trajectories of American capitalism from its birth during the Industrial Revolution of the 1700s until today. While this course focuses on American capitalism as an economic and social system, it also studies the ways in which American capitalism shapes, and is shaped by, the wider American experience.
3 Credit Hours

ECON 454

International Trade
This is a study of international payments, international economic theory, contemporary economic nationalism, international investment and currency problems and the commercial policies of foreign countries. Prerequisites: ECON 203 and 204.
3 Credit Hours

 

For more information:

Dr. Michele Henderson
Chair, Undergraduate Business Programs
704.337.2210
hendersm@queens.edu